Top 5 Fashion Games on Android in New Zealand: Q2 2021 Performance

In Q2 2021, the top 5 fashion games on the Android platform in New Zealand showcased varied performance in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Hair Challenge saw its weekly downloads peak early in the quarter, hitting 8.3K in the week of April 26. The app maintained a relatively stable download rate, averaging around 4K weekly downloads for the remainder of the quarter. Revenue was minimal, with a notable spike of $6 in the week of May 17. Weekly active users showed a steady increase, starting at 1K in mid-April and reaching approximately 14.7K by the end of June.

High Heels! experienced a decline in weekly downloads over the quarter, starting from 4.1K in early April and dropping to around 658 by the end of June. Revenue showed minor fluctuations, peaking at $28 in late April. The app's weekly active users mirrored the download trend, decreasing from 13.7K at the beginning of April to 6K by the end of June.

DIY Makeup exhibited a more stable performance in terms of downloads, with a peak of 3.2K in mid-May. Active users followed a similar trend, starting at 3.1K in late March and reaching a high of 8.6K in late May before gradually declining to 4.6K by the end of June. This app did not generate any revenue during the quarter.

Project Makeover maintained a consistent weekly revenue, averaging around $5.5K throughout the quarter. Downloads fluctuated slightly, peaking at 2.9K in late April and then stabilizing around 1.6K to 2K. Active users remained steady, with minor variations, averaging around 11K to 12K each week.

Catwalk Beauty had a significant spike in downloads, reaching 8.4K in mid-May, before gradually declining to 1.4K by the end of June. Revenue was minimal, with a brief peak at $5 in mid-May. The app's weekly active users followed a similar pattern, peaking at 14.8K in late May and then decreasing to approximately 7.5K by the end of June.

For more detailed insights and trends, visit Sensor Tower.